Know Who Your Best Customers Are So You Can Win More of Them
Identify and attract the clients who value your work, pay on time, and bring repeat business
Stop Working with Clients Who Drain Your Time and Money
The ICP GrowthKit gives you a clear picture of your ideal customers so you can focus your marketing and sales on winning more of them. We help you identify who your best clients are, why they hire you, and exactly what to say to win them over.
Three Steps to Finding and Winning Your Best Clients
1. Analyze Your Clients
We examine past jobs to identify patterns among your most profitable and enjoyable clients.
2. Build Customer Profiles
We create detailed descriptions of your ideal customers, what they need, and how to speak to them
3. Craft Your Message
We provide clear language you can use in conversations, bids, and marketing to attract great clients.
Trusted by Contractors Like You
How Knowing Your Ideal Clients Changes Your Business
Win Better Jobs
Focus your time bidding on work that fits your strengths
Higher Profit Margins
Attract clients who value quality and are willing to pay for it
Reduce Headaches
Identify problem clients before you take their jobs
Clear Marketing
Know exactly what to say in ads and on your website
Confident Sales
Talk to potential clients with messages that address their specific needs
Save Time
Stop wasting effort on leads that aren't right for your business
What Contractors Are Saying
"I would definitely do it again. I needed to do it, but didn't have time or space on my plate to get it done. Just being able to hand it off to you guys, knowing that you had set up cabinet shops and contractors before, was great. You had a plan instead of me having to figure it all out from scratch."
"Do it. If you're at that stage in your business where you need to improve your sales management, having someone help us implement a tool made us better, increased revenue, and improved our conversion rate. It was monumental for us in getting to the next stage of our business."
"Before, I was too busy doing a bunch of little things. Now, I'm using the right tools and processes, and my business is running smoother than ever."
The Tools to Target and Win Your Best Clients
Free Resources to Help Shape Your Company's Identity
Get a head start with these free resources that help contractors like you improve their businesses.
Customer Profiles
Learn how to utilize ICPs and begin targeting your ideal customers.
What Other Contractors Asked Before Getting Their Customer Profiles
We analyze your past jobs, looking at factors like profitability, ease of working together, payment history, and job satisfaction. We also interview you about your business strengths and the types of work you enjoy most.
We can still help by analyzing your skills, interests, and business goals to identify the types of clients who would be the best fit for your growing business.
Your profiles show you exactly where to focus your marketing efforts, what to say in your ads and website, and how to spot good leads quickly, so you waste less time on clients who aren't right for your business.
Absolutely. Understanding your clients better helps you communicate more effectively, set the right expectations, and deliver service that keeps them coming back and referring others.
Yes, that's why we include an "anti-client" profile. It helps you spot warning signs early so you can avoid clients who cause stress, delay payments, or aren't profitable.
Typically 2-3 weeks, including our data gathering, analysis, and profile creation.
Yes, we can create separate profiles for different service lines or trades within your business, helping you target the right clients for each area of your work.
We provide a clear implementation guide showing how to use your profiles in everyday business decisions, from marketing to sales conversations to project management.
